THE CRAFT BEER REVOLUTION IN THE UNITED STATES

Posted by Enrique Navarro on

Craft breweries, microbreweries, brewpubs, and gastropubs in the United States are at their peak. Just so you to get an idea, in the last ten years their number has multiplied by six and their workforce has increased by 120%. What's most incredible of all is that beer consumption in the United States has declined. In short: there is less consumption but of higher quality.

In addition, the prices of beer in the United States have risen by 50%. Or what is the same, Americans drink less and less frequently, but pay more for a higher quality product. Meanwhile, traditional beers are experiencing a drastic decline in their consumption, as are their producers.

In contrast, the North American craft beer sector appears to be a source of new jobs and establishments, and some experts have already dubbed it the craft beer revolution. A revolution that has been motivated, basically, by two things: market demand and legislation that has protected the sector.

As strange as it may seem, this phenomenon is not the result of chance. Basically, craft beer in the United States is so strong thanks to the fact that the sector is not monopolized. The greatest achievement with craft beer is that it has been protected and shielded from the large multinationals.

The market has embraced craft beers thanks to three aspects: consumer tastes for a more intense flavor, the ability to offer multiple varieties, and clear support from local businesses that have opted for non-industrial brands. And it is that craft breweries have focused on tastes that were underrepresented in the hyper-concentrated beer market.

At the end of the day, it must be recognized that it is the consumers who, little by little, have added value and have appreciated more traditionally made products compared to those produced by the oligarchy of the industry. 


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